- Entrepreneurs looking to elevate their companies to the next level. - Students and young professionals interested in modern business models. - Businesspeople seeking effective methods to grow their enterprises. - Anyone drawn to innovative business processes and competitive strategies.
This course will equip participants with effective tools for business growth and solving both large-scale and everyday business challenges. It is designed for those eager to master the principles of asymmetric competition and leverage proven approaches that led global leaders like Steve Jobs and Jeff Bezos to success. The foundation of the course lies in exploring eight levers of influence capable of driving breakthroughs, even for small businesses in a global market.
Introduction. The Asymmetric Competition Model
Scale – Tackling large problems to achieve proportionately greater results.
Failure – The value of productive mistakes and how failures can lead to breakthroughs.
Speed – Techniques for businesses to respond quickly to market changes.
Frugality – Finding optimal ways to cut costs and allocate resources.
Access – Tools to address key customer problems through platforms and technologies.
Algorithm – Organizing data and algorithms to ensure sustainable growth.
Magnetism – Attracting talented professionals and creating favorable conditions for them.
Storytelling – Crafting compelling narratives that captivate audiences and enhance brand appeal.
An in-depth exploration of the eight key levers of influence for building competitive advantages.
Analysis of contemporary and classic real-world business cases.
Tools for developing strategies to grow and scale your company.